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School Marketing Consultants
Fractional Marketing

School Marketing and Communications teams remain small, but their scope of work
continues to increase year on year - even whilst budgets remain mostly unchanged. We're here to help. 

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Fractional Marketing

For Schools

Our fractional marketing and PR service emerged directly in response to the increasing demand for more robust support at both strategic and operational levels. Opting for this cost-effective, low-risk resource has proven to be a successful strategy for schools worldwide, helping them fill critical gaps and manage larger projects more effectively.

Designed to cater to a diverse array of school needs, our service supports marketing, communications, and admissions objectives—whether through strategic planning, operational assistance, or both. Many projects involve website redesigns, sometimes exclusively, or in conjunction with broader marketing support or rebranding efforts.

Fractional CMO

Strategic Support

Effective marketing leadership is not just about filling a role - it's about driving success. That's why we offer a Fractional Chief Marketing Officer (CMO) service designed to seamlessly integrate with your team and enhance your marketing strategies-on your terms. Whether you're looking to bolster your current marketing leadership with experienced guidance, or need to bridge a gap due to a recent vacancy, our Fractional CMO service is a convenient, risk-free solution.

Our CMOs bring a wealth of experience from the education sector, having served as Marketing Directors and board-level executives. They are skilled in leading marketing teams and crafting strategies that resonate with the unique needs of private schools.

 

Marketing Manager for School

Operational Support

School budgets rarely compete with the commercial world. As a result, what should often be two or three separate roles, is typically merged into a single unsustainable position. This is where our fractional marketing manager service can help. You benefit from a team of experts at your disposal, at a fraction of the cost.

Our service significantly extends the capabilities of your marketing department. Whether it's a large, one-off project or ongoing tasks, our Fractional Marketing Managers are equipped to handle a variety of needs including content creation, website updates, social media execution, and the delivery of comprehensive marketing programs.

PR for Schools

Public Relations

Public Relations (PR) is essential for schools, providing a strategic way to connect with communities, manage crises, and craft creative solutions to challenges. At the heart of PR is reputation management-raising awareness of events and sharing positive news about the institution.

Our Fractional PR Support focuses on leveraging earned media channels to enhance your school's visibility. This includes tactics such as press releases, PR outreach, social media campaigns, and speaking engagements. All of which are designed to optimize authenticity and trust. With our strategic expertise and specialized knowledge as an education-focused agency, we empower your school to skillfully craft and refine its reputation. Our proactive communication with your target audiences and addressing potential issues before they arise. Our support ensures you have well-prepared key messages and the skills necessary to respond adeptly to stakeholder inquiries and challenges.

Fractional CMO

Strategic Support

Effective marketing leadership is not just about filling a role - it's about driving success. That's why we offer a Fractional Chief Marketing Officer (CMO) service designed to seamlessly integrate with your team and enhance your marketing strategies-on your terms. Whether you're looking to bolster your current marketing leadership with experienced guidance, or need to bridge a gap due to a recent vacancy, our Fractional CMO service is a convenient, risk-free solution.

Our CMOs bring a wealth of experience from the education sector, having served as Marketing Directors and board-level executives. They are skilled in leading marketing teams and crafting strategies that resonate with the unique needs of private schools.

Marketing Manager for School

Operational Support

School budgets rarely compete with the commercial world. As a result, what should often be two or three separate roles, is typically merged into a single unsustainable position. This is where our fractional marketing manager service can help. You benefit from a team of experts at your disposal, at a fraction of the cost.

Our service significantly extends the capabilities of your marketing department. Whether it's a large, one-off project or ongoing tasks, our Fractional Marketing Managers are equipped to handle a variety of needs including content creation, website updates, social media execution, and the delivery of comprehensive marketing programs.

PR for schools

Public Relations

Public Relations (PR) is essential for schools, providing a strategic way to connect with communities, manage crises, and craft creative solutions to challenges. At the heart of PR is reputation management-raising awareness of events and sharing positive news about the institution.

Our Fractional PR Support focuses on leveraging earned media channels to enhance your school's visibility. This includes tactics such as press releases, PR outreach, social media campaigns, and speaking engagements. All of which are designed to optimize authenticity and trust. With our strategic expertise and specialized knowledge as an education-focused agency, we empower your school to skillfully craft and refine its reputation. Our proactive communication with your target audiences and addressing potential issues before they arise. Our support ensures you have well-prepared key messages and the skills necessary to respond adeptly to stakeholder inquiries and challenges.

private school Marketing Consultants 
What to expect?

Our expert team of marketing consultants can support you with a wide array of deliverables.
But our first step is always to understand your school's unique challenges.

Market research

Leaning into our data-driven philosophy, we believe key decisions should be be informed by understanding you school's unique needs as well as thorough market research.

All our fractional consultants begin by conducting an on site discovery with you and any key stakeholders. From your discovery visit we produce a results oriented strategy and plan of action with practical deliverables. Example outcomes may include:

  • Brand positioning documentation: To outline your school's unique market and value proposition.

  • Website strategy document: The approach and creative brief for an upcoming website project.

  • Competitive research: a review of the competitive landscape and trends that may be impacting enrollment.

  • Enrollment assessment: A critical review to understand any pain points in the enrollment journey.

Delivery

From there our team work on the delivering on your tailored approach across an array of specialisms that will help drive enrollment. Example outcomes from your delivery stage may include:

  • Social media posting content creation, posting and scheduling

  • Email marketing including custom workflows and campaigns for lead nurture

  • Crisis management

  • Media relations and outreach

  • Reporting & Campaign optimization

  • CRM and student enrollment services

  • SEO strategy development

Fractional digital marketing for schools

What about fractional digital marketing for schools? Outsourcing specialist services like digital marketing as a standalone can be smart move for schools. School marketers are already expected to wear many hats, so onboarding a specialist team to maximize the return on your investment usually pays for itself. Find out more about our digital marketing services for schools here, or speak to one of our friendly team today.

Partner with us

Ready to talk?

Are you looking for support with your schools marketing initiatives? We're here to help. Get the most out of your adspend with expert advice. 

Request a call back

Book a call

Both inquiries and applications have increased year-over-year, so thank you for your help!

 

Karen Park Director Of Marketing & Communications at The Walker school

Amplify - Digital Marketing For Schools - Client Logo The Walker School

I’m pleased to share that we had a record number of registrations. Typically, we see around 20 to 30 registrations, but this time we received over 40.

Magdalena SalemHead of Marketing & Admissions at Haut Lac Bilingual School

Amplify - Digital Marketing For Schools - Haut Lac School Client Logo

What a pleasure it is working with you. It’s refreshing to work with a company that doesn’t disappoint you. Every other agency I have worked with I have to relentlessly chase for responses. I can immediately see the ROI. Nothing is hidden in technical jargon.

Rachel Willis Senior Marketing Officer at Kings Ely School

Amplify - Digital Marketing For Schools - Kings Ely Client Logo

The school has had the highest numbers we've seen for a March Open Day. And, of those who registered, we've had the highest attendance rates too, with 95% having turned up!

Lynsey Elms Marketing and Comms Manager at Chesham Prep School

Amplify - Digital marketing For Schools - Chesham Prep School Client Logo